Useful first
Pages should answer the visitor’s question before trying to move them elsewhere. We do not publish thin pages simply to own another keyword.
One intent per page
We separate overlapping topics when the user’s question is meaningfully different and consolidate them when it is not. The goal is clarity, not page count.
Original tools must work
A “tool” must produce a real result. Rules-based tools are labelled honestly and are not described as AI when no AI is involved.
Commercial separation
Affiliate relationships and paid-product links should be disclosed. Paid-product pages are allowed to sell; editorial pages should not pretend commercial interest does not exist.
Corrections and updates
Material factual errors should be corrected. Time-sensitive programme terms, affiliate offers and product details are rechecked before publication or major updates.